This Is Where PCG Stands Apart
We don’t just look different on paper — we work differently in practice. These ten differentiators are how we embed, deliver, and lead in ways that other firms simply don’t. These are the ten things our clients notice — and why they stay with us.
We eliminate the common gap between strategy and execution
From start to finish, PCG stays hands-on to ensure execution happens. Our structure eliminates handoffs and inefficiencies, allowing us to move from strategy to delivery in one seamless motion.
The result: faster implementation, smoother adoption, and solutions that are not only right — but fully built and embedded where you need them most.
We Deliver Solutions That Fit Your Business — Not Someone Else’s
At PCG, no two clients get the same solution — because no two businesses are exactly alike. We don’t rely on generic playbooks. Every recommendation, model, or memo is tailored to your specific needs, priorities, and ways of working.
The result: Customized solutions that align with your goals, your systems, and your team.
We Turn Emerging Tech Into Practical Solutions
At PCG, technology isn’t an add-on — it’s how we deliver smarter, faster, and more scalable results for our clients.PCG regularly partners with top-tier software providers and contributes to early product feedback — ensuring clients get forward-thinking tools that are practical, proven, and purpose-built.
The result: cutting-edge solutions that are fully vetted, easy to adopt, and designed to drive meaningful business outcomes from day one.
We Turn Complexity Into Clarity — Before It Becomes a Risk
PCG brings clarity to complex financial topics — helping clients and their teams make informed decisions and stay ahead of audit risks. We help you stay ahead of technical risks and audit concerns by identifying them early and translating the complexity into everyday language your team can act on.
The result: fewer surprises, stronger internal alignment, and audit readiness that inspires confidence from leadership to regulators.
We Bridge Internal Gaps With Embedded Expertise
Clients choose PCG because we don’t stay at arm’s length — we embed ourselves in your business to deliver insight that’s informed, actionable, and built on trust. We take the time to understand how your business runs and where it's going, then integrate with your team to deliver solutions that are both practical and deeply aligned with your long-term vision.
The result: faster alignment, stronger collaboration, and solutions that are as embedded and actionable as they are strategic.
We Take Ownership and Look for Better Ways to Solve Problems
At PCG, a culture of continuous learning and entrepreneurial thinking means clients benefit from teams who are proactive, creative, and fully invested in outcomes. Team members are empowered to think like business owners, which means they approach client challenges with accountability, urgency, and a long-term view.
The result: A team that shows up with ideas, takes ownership of outcomes, and brings fresh energy to solving your toughest challenges.
We Bring Out the Best in Our Team — So You Get Our Best Work
PCG’s down-to-earth, collaborative culture isn’t just good for the team — it’s a key reason clients love working with us. Internally, we prioritize alignment and communication — through regular check-ins, shared experiences, and a true sense of team. That cohesion carries directly into our client work.
The result: a team that’s easy to work with, deeply aligned, and always tracking to what matters most — your goals.
We Bring the Right People Together to Solve the Whole Problem
At PCG, cross-functional collaboration isn’t an internal buzzword — it’s how we deliver holistic, fully informed solutions for our clients. Our teams move fast and think cross-functionally, pulling in the right tools and expertise in real time to make sure nothing gets missed and every decision is informed.
The result: more aligned, forward-thinking outcomes — delivered by a team that’s already working together on your behalf.
Our Approach is Rooted in Operational Efficiency, Smart Planning, and Uncompromising Value
At PCG, efficiency isn’t a buzzword — it’s a mindset embedded into how we scope, plan, and execute every engagement. We recommend only what we’ve tested ourselves, delivering proven solutions through a cost-efficient model that blends onshore expertise with integrated offshore support.
The result: projects that are better organized, more cost-effective, and executed with precision — so your team sees results faster and with less friction.
A Trusted Team That Shows Up, Follows Through, and Grows With You
Clients work with PCG not just because we do great work — but because they know we’ll be there when it matters most. Our reputation is built on responsiveness, trust, and consistent delivery across every engagement. We earn long-term trust by delivering consistently and showing up with clients' best interests at heart.
The result: A relationship that grows with your business — built on trust, backed by action, and ready to support whatever comes next.
HOW PCG WORKS:
A Start-to-Finish Approach to Delivering Results
At Principal Consulting Group, we follow a consistent yet flexible framework for every engagement. Our approach is grounded in collaboration, transparency, and a hands-on mindset that eliminates the gap between strategy and execution. Here's what it looks like from day one to final delivery.
The PCG Commitment
Across every engagement:
- We show up as partners — not outsiders.
- We stay from strategy through execution.
- We own outcomes, not just deliverables.
- We leave clients better off than we found them — always.
Approach
Phase 1: Entry & Alignment
What We Do:
We begin by understanding your business, challenges, and team. Through structured discovery sessions, we identify gaps, define priorities, and set expectations with all stakeholders.
How We Operate:
We don’t just talk to leadership — we build relationships with the teams we’ll be working with day-to-day. This helps us become a trusted part of your organization, not just a vendor.
Phase 2: Deep Dive & Plan Design
What We Do:
We perform data discovery, system walkthroughs, and process mapping to design a solution tailored to your business. Whether you need audit prep, revenue automation, or data consolidation, we customize our roadmap based on how your team works.
How We Operate:
Our cross-functional team (finance, data, systems) eliminates handoffs and creates a seamless plan of execution.
Phase 3: Execution & Collaboration
What We Do:
We begin delivery while maintaining tight communication with stakeholders. We provide regular updates, raise flags early, and adapt to changes without disruption—even when clients experience turnover or shifting priorities.
How We Operate:
We integrate with your team and treat your priorities like our own. We are proactive, not reactive — and never wait to be told what’s broken.
Phase 4: Optimization & Efficiency Gains
What We Do:
Once the core deliverables are in place, we look for areas to improve. We automate recurring tasks, streamline reporting, and consolidate tools to help clients operate more efficiently long after our work is done.
How We Operate:
We don’t just fix what’s broken — we find ways to improve what’s working.
Phase 5: Final Delivery & Long-Term Value
What We Do:
We close out with complete documentation, handoff training, and forward-looking recommendations. Many of our clients re-engage us or bring us to their next company — because our work holds up and our relationships are built on trust.
How We Operate:
We make sure your team is ready to operate independently. We don’t leave a mess behind.
Proven Success with
Real Results
See how our innovative solutions drive results, streamline operations, and transform financial performance.
Accounting and Finance: Accounting Remediation, Systems Optimization, Finance Transformation, and Audit Prep (SaaS)
Background:
The Client, a real estate experience platform, had undergone multiple acquisitions, but the lack of systems integration and standardized processes led to significant financial challenges. With U.S. and international audits approaching, they needed fast, diligent, and structured support.
- Books had not been closed in 15 months, leaving financial data incomplete and unreliable.
- Expense payments and invoicing were manual and inconsistent, causing late vendor payments, unsent or outstanding customer invoices, and unapplied customer payments leading to frustrated vendors and customers.
- Because of all this, Finance leadership lacked confidence in the data and reports within NetSuite.
Approach:
We stepped in as the interim finance and accounting team to support the newly appointed Finance Leader and structured our team around 4 key areas:
- NetSuite / ERP systems optimization and integration
- P2P Process improvement
- O2C and Customer Success
- Financial Statement and Audit Prep
In Phase 1 of the project, we cleared two years of financial backlog and put interim processes in place to stabilize operations.
In Phase 2, we focused on automating and improving O2C processes for better Sales-Finance alignment, improving P2P processes by deploying an AI-driven expense processing platform, completing audit prep, and training new hires.
Outcomes:
- Closed 15 months of financials in 3 months
- Cleaned up two years of customer and vendor data, improving AR and AP accuracy
- Automated customer billing and implemented a process to approve SFDC opportunities and import into NetSuite via CSV
- Consolidated AP platforms from 6 to 3, cutting costs by 35% and streamlining the data entry, approval, and payment process
- Reduced vendor and customer complaints by 40%
Accounting and Finance: Post-Acquisition Audit Prep (SaaS)
Background:
- The Client is a senior living software company that automates and streamlines critical workflows across sales, marketing, operations, leasing, billing, and resident care.
- They had not yet consolidated 3 recently acquired companies and their financial systems, resulting in fragmented and inconsistent data.
- Processes required significant improvement including revenue recognition, commissions, capitalization of software development costs, debt, and equity.
Approach:
- Autonomy: Because the Client’s accounting team was small, they focused on day-to-day operations while we helped with audit preparation.
- Collaboration: Collaborated closely with the Controller, holding bi-weekly meetings to provide updates on audit prep and mitigate risks.
- Agility: Expanded scope mid-engagement to address additional acquisition-related work, including purchase price allocation and CECL work.
- Revenue recognition: Conducted detailed analyses of revenue streams across acquisitions (SaaS and on-prem) to meet specific revenue recognition requirements.
- Partnership with engineering: Partnered with the engineering team and advised the accounting manager to develop and implement a cap software model, bridging knowledge gaps between both organizations.
Outcomes:
- Within four months, all technical accounting and audit readiness work was completed.
- Ensured all deliverables were audit-ready, with no questions or comments received from the auditors.
- Successfully established and executed a capitalization of software cost model.
- After the Controller’s exit, the Controller hired us to do similar work at their new Company, highlighting their confidence in our expertise.
Accounting and Finance: CECL Analysis (SaaS)
Background:
- The Client, a deposition and litigation support solutions company, contracted us to refresh their Current Expected Credit Loss (CECL) analysis to estimate the amount of uncollectable billings to record.
- Their invoice, payments, and adjustments data was spread across 100+ excel workbooks with multiple tabs, which was a challenge to navigate.
- One major hurdle was that many invoices had been re-issued after inadvertently being sent to the incorrect party for billing which made it difficult to trace payments to the original invoice.
Approach:
- Deep Dive: Collaborated closely with the Client to understand the billing and collections process
- Tailored Data Analysis: Ensured data aligned with client deep dive sessions while also looking for anomalies and inconsistencies.
- Consolidated and cleaned the invoice and payment data to analyze historical accounts receivable by aging buckets.
- Identified the percentage paid on those buckets over a period of 5 years.
- Rate Calculation: The historical non-collections rate was adjusted for current considerations and the rate was then applied to the current accounts receivable outstanding.
- Collections Process Improvement: Identified critical trends in their collections timing which led us to implementing our process improvement recommendations.
Outcomes:
- Delivered the CECL analysis timely to record their CECL entry and get them through their audit.
- Provided the Client insight into rebills which allowed them to better track invoices internally and understand their collection trends.
- Went above and beyond by improving processes with automation tools, which resulted in a time savings of over 70%.
Accounting and Finance: Deferred Revenue
Background:
- The Client, a personalized beauty subscription service, needed to improve their revenue and deferred revenue recognition processes.
- The revenue team received 20 monthly CSV files (~ 3 million rows) from their analytics team, covering orders, shipments, and refunds.
- They manually maintained an Excel workbook to track incremental deferred revenue, which was error-prone and time-consuming.
Approach:
- Process Walkthroughs: Conducted in-depth reviews to understand current workflows, data flows, and manual pain points.
- Data Mapping & Design: Collaborated with the client to standardize data across disparate sources.
- Stakeholder Engagement: Maintained regular check-ins to validate results and handle edge cases.
- User-Friendly Outputs: Delivered results in intuitive, Excel-based formats for easy review and auditability.
Summary of Outcomes:
- Built a custom Alteryx solution to handle and store large volumes of historical data.
- Automated ingestion and validation of new data, reducing manual effort.
- Delivered a scalable and auditable workflow, improving compliance and accuracy.
- Reduced time spent on month-end processing.
Accounting and Finance: IPO Readiness and Execution, Audit Preparedness, Systems Re-Vamp (SaaS and Hardware)
Background:
The Client, a leading technology platform specializing in connecting people and pets, engaged us to help prepare for an IPO. Despite it being a slow year for IPO activity, the Client’s strong growth story and solid financials made it a favorable time to go public. However, they faced several significant challenges:
- The internal team lacked the experience and bandwidth to manage the complexities of IPO preparation.
- Data was disorganized, spread across multiple systems, and required significant cleanup.
- The introduction of new auditors added an additional layer of complexity and uncertainty.
Approach:
- Collaboration and Communication: Maintained regular touchpoints with management, legal counsel, bankers, and underwriters. Key steps included:
- Revenue Automation: Streamlined the deferred revenue process and integrated revenue systems (e.g. Stripe, PayPal), building an automated solution to generate monthly deferred revenue schedules and revenue recognition in compliance with ASC 606.
- Reporting: Supported the calculation of key financial and operating metrics, ensuring a more efficient, accurate, and timely reporting process.
- Data Preparation: Prepared the company for a PCAOB uplift, ensuring accurate and compliant quarterly and annual reporting in line with regulatory standards.
- Resolved Accounting Challenges: Resolved complex technical accounting challenges by conducting thorough analyses and producing detailed, comprehensive memos.
- SEC Documentation Support: Prepared the S-1 document and lead efforts on the MD&A, results of operations, financial statements, KPIs, and supplementary sections. Prepared SEC Comment Letter responses.
- Final reconciliation: From tying out financial statements to preparing pro forma and non-GAAP information, we ensured every detail met regulatory and stakeholder expectations.
Summary of Outcomes:
- Company successfully went public on in Summer 2024
- Reduced time to close revenue from 7 days to 4 days
- Completed IPO readiness in under 6 months
- Post-IPO, we assisted with SEC reporting, implemented Workiva, and established SOX internal controls, setting the stage for ongoing compliance and operational efficiency.
- Completed subsequent SEC Reporting including 10-K and 10-Qs.
Analytics and Automation: Finance Data Warehouse Implementation
Client and Project Background:
- The Client, a leading tech platform specializing in connecting people and pets, engaged us to help with revenue recognition ahead of their IPO.
- They had disparate sales data sources, including the Apple App Store, Google Play Store, Stripe, PayPal, Chargebee, and Recurly.
- Due to the large data volume, analysis could not be performed in with Excel.
- The Finance Data Warehouse implementation was an evolution of our managed services.
Overall Approach:
- Process Onboarding: Multiple discussions and walkthroughs were held with the client’s internal data analytics team around the process flow and transformations.
- Source Data Validation: The team performed initial validation of the source data to ensure accuracy and proper hygiene.
- Process Implementation: The team was involved in data architecting, data modeling, and query development in the new data environment (Databricks, DBT, SQL).
- UAT: The team collaborated with various stakeholders to ensure the outputs 1) reconciled to historical and 2) met reporting requirements.
Summary of Outcomes:
- Reduced time to close revenue from 7 days to 4 days which resulted in faster reporting
- Provided revenue schedules that delivered enhanced insights, including by region and by product segmentation.
- Audit and IPO successfully completed in timely manner.
- Automated SOX procedures in a systematic way.
Analytics and Automation: Loyalty Program Data
Background:
- The Client, a personalized beauty subscription service, has a loyalty rewards program where customers can earn points through product reviews and referrals that can be redeemed for free products.
- They needed to calculate the liability balance and points outstanding for their loyalty / rewards program by customer.
- The transactional data to capture customer history was > 1 billion records
- Customer points expired after 12 months, complicating the calculation of historical liability balances
Approach:
- Exploration: Through client working sessions, retrieved the relevant datasets that reconciled to audited financials and identified key fields for calculating the liability balance.
- Data Preparation: Consolidated and standardized the data sets, including standardizing field names and cleaning the dataset for incomplete or missing information.
- Automation: Developed a workflow with logic to calculate the points outstanding balance and value per point by taking into consideration the historical redemption rate and COGS of the free products redeemed.
- Findings Beyond Scope: Discovered patterns of users exploiting the referral process with false submissions, leading to their point cancellations.
Summary of Outcomes:
- Enhanced Financial Reporting and Audit Confidence: Standardized and validated the loyalty program accounting methodology, improving balance sheet accuracy and providing a reconciled, audit-ready data trail that supported successful external audits with no findings.
- Accelerated Close Processes: Automated complex points calculations, enabling faster, more efficient monthly and quarterly closes.
Analytics and Automation: ARR and Customer Retention Analysis for PE M&A Transaction
Background:
- The Client, a Private Equity firm, required an analysis of the target's Annual Recurring Revenue (ARR) and customer retention rates to assist in the diligence process as well as their modeling and valuation process.
- The billing data was spread across eight inconsistent files, with varying formats, currencies, and manual product tagging errors.
- Results were needed quickly to meet deadlines, including before the Client’s investment committee meeting.
Approach:
- Discovery: Met with the target’s stakeholders to understand their billing practices, contract terms, renewal processes, and key fields in the billings data.
- Transformation: Built a billing database by combining source files, mapping 1,000+ product descriptions to five key products, and automating subscription date extraction.
- Accuracy/Completeness: Reconciled the revenue amounts recreated from the billing database with the revenue recorded in the financial statements within 3%, giving us confidence we had a complete view of billing and revenue data.
Summary of Outcomes:
- Delivered insights in under 48 hours, enabling the Client to meet investment committee deadlines.
- Enabled real-time exploration of revenue and customer trends through live dashboards with drill-down capabilities.
- Enhanced investor confidence through accurate, audit-traceable reconciliations of ARR and deferred revenue.
- Standardized workflows, reducing manual effort and turnaround times.
Analytics and Automation: SaaS Revenue Analytics
Background:
- The Client, a leading technology platform specializing in connecting people and pets, engaged us to assist with revenue calculation in accordance with US GAAP in preparation for an IPO.
- Sales data was sourced from multiple disparate systems, including the Apple App Store, Google Play Store, Stripe, PayPal, Chargebee, and Recurly.
- Monthly transaction volumes had grown beyond what could be efficiently managed using Excel / Google spreadsheets.
- The Client needed a scalable, automated solution to consolidate and accurately report revenue data.
Overall Approach:
- Exploratory Data Analysis (EDA) – Explored the datasets from the sales systems to identify key fields, relationships, and trends. Multiple discussions were held with various stakeholders (IT, Accounting, Finance, Product) to ensure data alignment.
- Data Preparation – The team consolidated and standardized the data sets, including conforming field names, applying foreign-exchange conversions, mapping product information (subscription terms, product rollups), and mapping regional cuts.
- Data Transformation and Reporting – Developed logic to automated the generation of auditable revenue waterfall schedules in accordance with ASC 606, including journal entries and reconciliations, presented in the client's preferred BI Tool (Tableau).
- Implementation – Transferred the methodology and logic to the Client’s data team to allow for in-house data processing and report generation using the Client’s data stack (Databricks, DBT, SQL etc.) with User Acceptance Testing.
- Audit Support – Scoped and developed automated tests (DBT tests) to automate the data quality checks.
Summary Outcomes:
- Successful delivery of revenue schedules, including enhanced insights by region and by product segmentation
- Reduced time to close revenue from 7 days to 4 days
- Audit and IPO successfully completed timely
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